The title of this entry says it all..."Madison Avenue meets the Affordable Care Act (ACA)". It was announced today (7/25/2013) that the White House has authorized spending $684 million on a massive, national "publicity, marketing, and advertising" campaign to help promote and educate on the ACA. According to recent surveys, more than three quarters of the uninsured population (the veritable targets of the ACA) know little to nothing about the law.
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